Have you ever partnered with an IT provider only to find the delivery and service falls far short of the promises made during the sales process?

At Behind Every Cloud, this issue is very personal for us. Our team have all had experience working for or with MSPs and IT Vendors whose need for new sales far exceeds their focus on customer support and customer satisfaction. We have observed first-hand just how much long-term frustration this causes for many customers.

We spend a great deal of our time investigating vendors, understanding where and why they are strong, where they differentiate, what value they bring, how happy their clients are and what their best-fit client looks like. We do this to appreciate where they will be most effective, but also and crucially where they will not be.

We typically help reduce a very crowded marketplace to the best-fit option from our portfolio of hundreds of vendors while eliminating poor performers, poor fits, functional inadequacies, and cultural mismatches. We introduce excellence, consistency, and high customer satisfaction.

Setting the bar high…

A key measure for us is the vendor’s capability to deliver and perform – consistently – against what they have said they will do. We are ruthless in our selection – a single poor client experience is usually enough for us to reject them. Another key measure for us is culture which is a combination of their size, location, approach, agility, responsiveness, maturity, specialisation, customer satisfaction and “feel”. It is vital to our own future success that the recommended vendor will be able to work well with our client.

Our goal at Behind Every Cloud is simple: to help our clients select the right partner for their needs. Our philosophy helps us achieve this by matching a client’s culture and technical requirements to a vendor’s culture and ability to execute. We show our client’s “what good looks like” and set the benchmark high for a successful outcome.

It turns out that the parties who truly value our core competency the most are those exceptional and innovative but often less well known vendors – the ones who are disrupting the status quo in their specialist field. Their challenge is not in consistently delivering a high-quality product – that is implicit in their uniqueness and innovation. Their challenge is competing with the “mega marketing” budgets and brand awareness of the old school legacy incumbents and being heard over the noise they create.

This is where Behind Every Cloud comes in.